Google Adwords FAQ
Google AdWords allows you to advertise to people searching on Google. Letting you create simple, effective ads and display them to people already searching online for information related to your business. Even if your website is displayed on a normal Google search, using Google AdWords allows you to show the user searching for a particular word an ad displayed in the form of a "sponsored link" on the right hand side of the screen or above the main search results.
You can edit the words you use and the bid you make until you get the results you want. With the cost-per-click option you will only be charged if interested people click on your ads and visit your site.
When a user visits Google and enters a query - say, "good beginner guitars" - Google will display a variety of relevant search results, such as links to articles containing guitar purchasing advice, or websites dedicated to novice musicians. It will also display AdWords ads that link to online businesses selling guitars, music lessons or other products and services related to the query.
For example, imagine that you own a music store carrying a large selection of guitars. You could sign up for an AdWords account and create ads for the entry-level guitars in your inventory. For each of your ads, you might select keywords (words or phrases related to your ad's message) such as 'beginner guitars' or 'entry-level guitars.' Once you activate your account, your ads would be eligible to appear. That is, the AdWords system would constantly seek out search queries related to the keywords you have selected, then display your ads to highly targeted audiences. In short, you would be advertising directly to an audience already looking for you.
Google AdWords offers you:
Targeted reach
Your Google AdWords ads have the potential to reach millions of Internet users worldwide, 24 hours a day, as they search on Google and view pages on Google Network sites. Even if you already appear in Google's search results, AdWords can help you target new audiences. And because AdWords ads are shown to users based on the keywords they're using for their searches, or the types of sites they're viewing, your ads are targeted to just the right audience: people who are already interested in what you have to offer.
Greater control
You can edit your ads and adjust your budget until you get the results you want. You can display a variety of ad formats and even target your ads to specific languages and geographic locations. You can also choose to pause your campaigns at any time.
Measurable value
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if interested people click your ads through to your site. This means every pound of your budget goes toward bringing new prospects to you. You decide how much you'd like to pay for each prospective customer lead and how many leads you would be interested in. You have complete control over how much you spend.
That's totally up to you, if you do not wish to incur additional charges beyond the promotional credit then you should monitor your account and pause or delete your campaign before or once this amount has been reached. The amount Google AdWords costs you all depends on how much you want to spend, because you set your own budget. There are no monthly charges, no minimum spending commitment, and no requirement to continue spending once your promotional credit has been spent.
In order to set up the account Google ask you to submit your preferred billing details and they'll use these for costs accrued should you want to continue your account after the voucher limit is used up.
Absolutely - Google AdWords allows you to see how many clicks have been made to your site. You can view your account statistics when you log into your account and click on the Campaign Management tab in a Standard Edition account and then click on the Campaign Summary page.
If you choose a Starter Edition account, when you sign in to your account, you will see a Statistics section with columns for your keywords, impressions, clicks and total costs. Click change at the top of the section to select the period of time for the statistics, from one specific day or week to all time for your account.
If you buy eircom business broadband online (you will need an eircom telephone line to do so), when the broadband is live and working in your business, then you visit the following page:
Enter in your eircom Account number, the telephone number that the broadband is on, and a valid email address that you want the Google voucher sent to (the voucher code will also automatically appear on the screen as well).
eircom will validate that you are a business customer and the broadband was purchased online, and that a voucher has not already been assigned to your business. Then the voucher code will automatically appear on the screen and be emailed to the email address given.
Then you are free to set up your Google Adwords account. We advise that you set up the account as soon as possible.
You need the following:
Once you have got the voucher code (see steps above) you visit http://adwords.google.co.uk and select Start now.
Please note that your promotional voucher code is only available to accounts younger than 14 days old. If you want to use a promotional voucher code but haven't yet received it, you may want to wait until you do before creating your account. A €5 account activation fee or equivalent credit deduction may be required depending on your preferred billing options. For terms and conditions please http://www.google.co.uk/adwords-voucherterms
It depends on how long you have your account, your voucher code is only available to accounts younger than 14 days old.
It is necessary to enter valid payment information to activate your Google AdWords account. Once your account is activated, the AdWords system will use the promotional credit until the value of the credit has been spent.
Please note that your ads will continue to run after the credit has been exhausted and you will be subject to any charges accrued in excess of the credit amount. If you do not want to accrue charges after the credit has been spent, please monitor your account's expenditure by setting the date range to read 'all time' and keeping an eye on the 'Cost' column on your Campaign Summary page. Once your campaigns have accrued charges that equalise the credit amount, pause them per the instructions at https://adwords.google.com/support/bin/answer.py?answer=6281&hl=en_GB.
Please send eircom an email at googlepromotion@eircom.net outlining why you cannot get the voucher credit. Please list your Tel number that your broadband is active on and your eircom account number and we will revert to you as soon as possible.
When you are ready to begin advertising with Google AdWords please visit the sign-up page at http://adwords.google.co.uk and click Start now.
You will then be directed to sign up through the sign-up wizard. For a step-by-step guide through the sign-up process and tips for setting up your account just click here https://adwords.google.co.uk/select/steps.html
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