Social media drives success at Organic Supermarket
"For the past few months, the website has been getting 7,600 visitors per month, with an average of above 40,500 page impressions. It's getting busier and busier" says Darren Grant of The Organic Supermarket in Blackrock
In 2008, Darren Grant opened The Organic Supermarket in Blackrock. Now Ireland's largest organic retailer, he chose to set up an online store www.organicsupermarket.ie as a more cost effective means of reaching new markets.
The retailer has also recognised the value of integrating social media into its marketing approach and the Organic Supermarket now has a Twitter account and a Facebook page, both of which have 400 followers and fans.
An organic route to success
"For the past few months, the website has been getting 7,600 visitors per month, with an average of above 40,500 page impressions. It's getting busier and busier". In terms of the company's broadband connections, which is with eircom, Grant says that this is vital. "Our broadband connection is absolutely critical. Being without it would be drastic for our business"
Related Case Studies
-
A take away success
See how online food ordering website Just-eat.ie is using social media to engage with customers in real-time and enhance customer satisfaction. -
TV3 channels cost-savings with eircom
Learn how TV3 has realised significant cost savings since it selected
Voice over IP (VoIP) from eircom for all its outgoing voice traffic. -
Hampers and Co taste sweet success
See how eircom broadband has enabled the expansion of Thurles-based Hampers and Co which has used its online store to drive sales and attract customers globally.