Big data concept in word tag cloud on white background

Data to become a core asset…

We asked our Digital Boost partners what their digital plans are for the coming year. In this blog post, Jim Cassidy of Isobar, Anthony Quigley of Digital Marketing Institute and Anthony Rafferty of Paypal discuss their plans and the trends … Continued

Is your business a social media…

Social media has become an effective channel for Irish businesses to engage with consumers in new ways. At eircom Business Solutions, we’re on the lookout for SMEs who are using social media in clever ways. If you, or anyone you … Continued
Flower development

Start-ups, analytics and wearables primed for…

We asked our Digital Boost partners to review developing trends in their industry in the coming year. In this blog post, Sanj Bhayro, Senior Area Vice President EMEA SMB with Salesforce talks about the trends he expects to create a … Continued
Choices Of A Businessman

Navigating a successful B2B marketing strategy

The Holy Grail for marketers is to give customers what they want, sometimes before they even know they want it. This means generating clear customer insights and developing an innate understanding of the buyer. While many embark on this journey … Continued
INTERNET OF THINGS | Concept Wallpaper

If the hype is peeled away,…

Preparing for the eGovernment conference recently, I tried to peel back the marketing hype that is ‘Internet of Things’ to consider examples illustrating the value for the citizen behind the buzz-word bingo. The EU eCall initiative, now due in 2017, … Continued
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Integrating a mobile app with your…

Deciding how a mobile app should interface to your business is a big decision and is worth investigating in order to maximise the benefit an app can deliver. When building a mobile app, most businesses need to consider what type … Continued
Plastic Building Blocks

The apps advantage: How a mobile…

Right now businesses are realising how important a mobile app is for their future success. Not only can apps stimulate new revenues, generate cost savings and deliver a superior customer experience, they have become critical to remaining competitive in a … Continued
2015 On Athletics All Weather Running Track

Looking to 2015 - the year of connected services

The end of the calendar year is an interesting time for those of us who work in ICT. Many businesses are thinking about budget and forecasting future demand, and many will be purchasing ICT such as computing power and connectivity … Continued
Losing Profit Risk

Common pitfalls to avoid when setting…

When a business decides to setup an online or ecommerce channel, it can either be one of the best moves they make or a series of booby traps waiting for the unprepared. The good news is there is a vast … Continued
Business woman with arm crossed

How to overcome the panic of…

It’s a fact of life that mobile phones are lost or stolen every day of the week. Smartphones in particular are a target for thieves due to the small size and high value of the devices. So how do you … Continued
Alleen basis trefwoorden, NOG aanvullen

What's the secret to being productive…

Since 2007 I’ve been in the lucky position to get out on the road as part of my job and meet with a wide spectrum of businesses, from small Irish start-ups to large multinational and government agencies. It’s something I … Continued